Partnering with Crypto.com, Lega Serie A marks its entry into the world of non-fungible tokens (NFTs) with plans to drop a set of collectibles commemorating the 74th Coppa Italia final match between Atalanta and Juventus.
“We are proud to collaborate with an exceptional partner such as Lega Serie A, the latest in an exciting roadmap of sports partnerships we’ll soon be announcing,” said Kris Marszalek, co-founder and CEO of Crypto.com, in a statement.
First Set of Limited-Edition 2021 Coppa Italia NFTs
The final between Juventus and Atalanta on May 19 will ordain the winners of the 2020-21 Coppa Italia, the 74th season of Italy’s star-studded football league.
Organized by the Lega Serie A, the much-awaited final will be played at the Mapei Stadium, Reggio Emilia, for the first time in these many years. Besides, it is also the first time when Juventus and Atalanta will meet head-to-head in the finals.
Lega Serie A has signed an exclusive deal with one of the world’s fastest-growing crypto exchange and NFT platforms, Crypto.com, to commemorate these special milestones. The long-term partnership starts with Lega Serie A releasing exclusive limited-edition NFT collectibles for the upcoming Coppa Italia finals on Crypto.com/NFT.
There isn’t an official statement yet, but Lega Serie A and Crypto.com have hinted that the drop will include NFTs for the original Coppa Italia trophy, match highlights, and other related collectibles. By officially partnering with Crypto.com, Lega Serie A engraves its name in history as the first football league to integrate cryptocurrency and NFT into its ecosystem, setting a precedent for other football clubs to follow.
Fan engagement using blockchain technology
Blockchain technology has the potential to disrupt the sports industry. For instance, football leagues can use it for fan engagement (ex: issuing virtual club-specific currencies, sports memorabilia/collectibles, etc.). Besides, there has been an explosion of interest in digital currency.
Crypto.com is one of the world’s largest cryptocurrency exchanges with more than ten million registered users. It recently launched a dedicated platform for trading and collecting NFTs, curated from the fields of art, design, sports, and entertainment.
The platform has already partnered with Aston Martin Cognizant Formula One Team, helping them launch their first batch of NFTs, designed to celebrate the return of the infamous racing club after an extended break of 60 years.
Crypto.com is poised to be the game-changer with an array of services and features, giving new meaning to collectibles, fan engagement, rights management, asset tracking, and more.
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