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Simplicity. Integrity. Meaning. Purpose.Apart, these are empty buzzwords. But together, they’re something more: S.I.M.P., an online commandment, and the meme at the heart of a new NFT project called IreneDAO, which has become a case study in how crypto is monetizing a certain kind of obsessive relationship between fans and content creators.This article is excerpted from The … [Read more...] about Simpin' Ain't Easy: The Business Sense Behind IreneDAO