MGA Entertainment, makers of the top-selling L.O.L. Surprise! dolls, is partnering with Ioconic, a company that helps bring brands into the non-fungible token (NFT) industry, to bring L.O.L. Surprise! to the blockchain in the fourth quarter.L.O.L. Surprise! has amassed $25 billion in retail sales for the privately-held MGA, according to a press release.Ioconic is helping the … [Read more...] about Billion-Dollar Toy Brand L.O.L Surprise! to Build Its Own NFT Marketplace
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Toy Brand L.O.L Surprise! Launches In-Store NFT Collection
MGA Entertainment is launching a non-fungible token (NFT) collection that accompanies in-store purchases of its L.O.L. Surprise! brand trading cards, the company announced Tuesday.The release is in partnership with Ioconic, an NFT company that the toy brand inked a deal with in October.The company is releasing 10 million packs of cards in 20,000 retail outlets worldwide, … [Read more...] about Toy Brand L.O.L Surprise! Launches In-Store NFT Collection
French Luxury Fashion Brand Givenchy Drops 15 NFTs on OpenSea
French luxury fashion house Givenchy has dropped 15 non-fungible tokens (NFTs) created in collaboration with the graphic artist Chito on the OpenSea marketplace.The sale of the NFTs will be through a seven-day simulated auction starting Tuesday. This mark’s Givenchy’s first foray into the NFT market.Givenchy’s creative director Matthew Williams worked with Chito to create the … [Read more...] about French Luxury Fashion Brand Givenchy Drops 15 NFTs on OpenSea
MLB Sensation Shohei Ohtani Becomes FTX’s Newest Brand Ambassador
Major League Baseball phenom Shohei Ohtani is joining FTX as its newest brand ambassador, the company announced Tuesday.Ohtani’s compensation for the deal will be paid entirely in cryptocurrency and FTX equity, according to a report from CNN.The deal with the Los Angeles Angels’ ace and MVP frontrunner is just the latest of the exchange’s many sports-related sponsorships inked … [Read more...] about MLB Sensation Shohei Ohtani Becomes FTX’s Newest Brand Ambassador
For Universal’s NFT Band, Music Is Second to Brand Identity
On Thursday, Universal Music Group (UMG) announced it had signed Kingship – not a musician, but a collection of four anthropomorphic non-fungible tokens (NFT).Billed as a “metaverse group,” Kingship is a partnership between UMG and the NFT investor Jimmy McNelis, who owns the four tokens in question. Conceptually, it’s a little like Gorillaz, the “virtual band” created by … [Read more...] about For Universal’s NFT Band, Music Is Second to Brand Identity