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Blockchain-enabled digital fashion creates new business models for brands

Nonfungible tokens (NFT) may be disrupting the trillion-dollar fashion industry, but NFTs are just one piece of a much larger puzzle that is revolutionizing this sector. Rather, blockchain technology as a whole continues to be a game-changer for the fashion industry. While blockchain-based supply chains served as some of the earliest use cases of how the technology could help … [Read more...] about Blockchain-enabled digital fashion creates new business models for brands

Fashion Giant Gap Launches Gamified NFTs on Tezos

The Gap NFT from artist Brandon Sines. (The Gap)

The Gap is the latest clothing brand to jump on the non-fungible token (NFT) bandwagon by teaming up with Tezos to debut its first collection.The San Francisco-headquartered retailer said Wednesday it is launching a gamified digital experience allowing customers to purchase a limited-edition Gap hoodie.Gap’s NFT collaboration is designed by Brandon Sines, the artist behind … [Read more...] about Fashion Giant Gap Launches Gamified NFTs on Tezos

Decentraland, Luxury Marketplace UNXD to Host Metaverse Fashion Week

Luxury marketplace UNXD, which is built on the Polygon network, and Decentraland, a virtual reality platform built on the Ethereum blockchain, plan to offer a metaverse fashion week with catwalk shows, pop up shops and afterparties in March.The fashion program, Decentraland’s first, will take place March 24-27. The show will allow users to view fashion in a virtual environment … [Read more...] about Decentraland, Luxury Marketplace UNXD to Host Metaverse Fashion Week

Sportswear Giant Nike Purchases NFT Fashion and Collectibles Startup RTFKT

“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” Nike president John Donahoe wrote in a blog post. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and … [Read more...] about Sportswear Giant Nike Purchases NFT Fashion and Collectibles Startup RTFKT

Wear-to-earn NFTs target the billion-dollar fashion industry

The rise of the Metaverse and Web 3.0 are set to disrupt multiple sectors including the billion-dollar global fashion industry. As the world moves from physical to digital, traditional fashion design can transform into virtual wearables that can be leveraged in both augmented reality (AR) and in real life. Megan Kaspar, managing director at Magnetic Capital and member of Red … [Read more...] about Wear-to-earn NFTs target the billion-dollar fashion industry

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