A sought-after plot of land in Decentraland has been sold for an estimated $2.4 million dollars (618,000 $MANA) in cryptocurrency. As Decentralands monthly users are expected to reach an all-time high of 300k this month it is not surprising that so many individuals and organizations want a piece of the action.NFT action on DecentralandThe momentum is steadily building for … [Read more...] about Fashion Street Estate in Decentraland purchased for 618,000 MANA in record breaking sale
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French Luxury Fashion Brand Givenchy Drops 15 NFTs on OpenSea
French luxury fashion house Givenchy has dropped 15 non-fungible tokens (NFTs) created in collaboration with the graphic artist Chito on the OpenSea marketplace.The sale of the NFTs will be through a seven-day simulated auction starting Tuesday. This mark’s Givenchy’s first foray into the NFT market.Givenchy’s creative director Matthew Williams worked with Chito to create the … [Read more...] about French Luxury Fashion Brand Givenchy Drops 15 NFTs on OpenSea
Culture converges with blockchain as luxury fashion brands launch NFT collections
It’s no surprise that nonfungible tokens (NFT) have been dominating the crypto market this year. The booming digital asset class generated over $2.5 billion in sales within the first six months of 2021, demonstrating unheard-of financial gains for artists, brands and content creators across the globe. The rise of metaverses has also impacted the adoption of NFTs, as the world … [Read more...] about Culture converges with blockchain as luxury fashion brands launch NFT collections
Digitalization at the Paris Fashion Week
For luxury brands, usual business and marketing practices work upside down. While other businesses aim to scale, optimize and become accessible — luxury brands are supposed to be a cold and beautiful dream, causing admiration and (rarely fulfilled) desires of ownership. Building a luxury brand takes generations of storytelling, and the skill of maintaining a fragile balance … [Read more...] about Digitalization at the Paris Fashion Week