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Loyalty
Landry’s Restaurant Group to introduce Bitcoin loyalty program
Landry’s Restaurant Group announced a partnership with cryptocurrency firm NYDIG on Tuesday that will enable diners to earn $25 worth of Bitcoin for every $250 spent at the hospitality conglomerate’s eateries.Landry’s will also begin keeping a portion of its corporate treasury reserves in Bitcoin under the care of NYDIG. The company is known for operating dozens of franchise … [Read more...] about Landry’s Restaurant Group to introduce Bitcoin loyalty program
Brands must tokenize their loyalty and rewards programs
The adoption of nonfungible tokens has served as a practical entry point for users joining the crypto economy, driven primarily by their respective fandoms and the benefit-centric nature of the tokens. For instance, if you're a Lebron James superfan, you can understand why “The Block” from the 2016 NBA finals is valuable on NBA Top Shot without understanding the blockchain. But … [Read more...] about Brands must tokenize their loyalty and rewards programs