MGA Entertainment, makers of the top-selling L.O.L. Surprise! dolls, is partnering with Ioconic, a company that helps bring brands into the non-fungible token (NFT) industry, to bring L.O.L. Surprise! to the blockchain in the fourth quarter.L.O.L. Surprise! has amassed $25 billion in retail sales for the privately-held MGA, according to a press release.Ioconic is helping the … [Read more...] about Billion-Dollar Toy Brand L.O.L Surprise! to Build Its Own NFT Marketplace
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Toy Brand L.O.L Surprise! Launches In-Store NFT Collection
MGA Entertainment is launching a non-fungible token (NFT) collection that accompanies in-store purchases of its L.O.L. Surprise! brand trading cards, the company announced Tuesday.The release is in partnership with Ioconic, an NFT company that the toy brand inked a deal with in October.The company is releasing 10 million packs of cards in 20,000 retail outlets worldwide, … [Read more...] about Toy Brand L.O.L Surprise! Launches In-Store NFT Collection